We are a design studio.

Building brands and quietly pursuing the extraordinary in Hobart, nipaluna.

Lady Gowrie
Pagan Cider
Cradle Mountain
We work with:
3 things about us

We know Tasmania.

We’ve been developing creative projects on this island for 20 years. Some of us have lived here all our lives. Some of us have brought expertise and experience from other parts of the world.

Together we help local brands become national icons by honing what it means to be an authentic part of Brand Tasmania.

We’re a small team with a big range.

Combining eclectic backgrounds that span design, architecture, art, illustration, animation, music and theatre, we bring a diverse range of perspectives to every brief.

A depth of practical experience for crafting thoughtful and bespoke solutions that deliver results. With the flexibility and personal service that only a small team can bring.

We offer an end-to-end service.

With in-house capabilities across research, strategy, design, copywriting, web development, social media, marketing and production, we’re fully equipped for developing ideas and bringing them to life.

From brand development to launch to ongoing campaigns. We will be on the whole journey with you. Idea to execution and beyond.

What we do
Brand Strategy

Research, workshops, community engagement, naming and positioning, customer value propositions, competitor landscapes and brand narratives — our collaborative process builds practical strategic plans for bringing ideas out into the real world.

Brand Identity

We specialise in developing smart and sophisticated visual identity systems delivered with simple and user-friendly guideline documents that make your brand workable for your whole team as well as flexible and adaptable across all media.

Copywriting and Tone-of-Voice

Words for all occasions — websites, marketing and advertising, social media, press releases, brochures and manuals. We can write creative and consistently on-brand copy for you as well as provide tone-of-voice guidelines and training for your internal team.

Digital Strategy and Websites

Everything you need to get online. Website design and development, e-commerce, moving image, social media management and content creation. We have the in-house capabilities to build a complete digital world for your brand.

Marketing Campaigns

Launching a new brand or revitalising an existing one. We produce marketing campaigns across print, digital, social media, direct mail, exhibitions and events. Creating impactful messaging that seamlessly communicates your brand to your target audience.

Packaging

We’ve been responsible for the packaging design of many of Tasmania’s iconic food and beverage brands. From design to sourcing of unique and sustainable materials to quality control of production, we’ll make sure your product looks great.

Placemaking and Interpretation

We create installations that help people understand places. World Heritage areas, national parks, memorials or walking trails. We write and design interpretive signage that connects people to the history, culture, story and natural qualities of an area.

Public Art

We’ve installed over 20 art installations — from Royal Hobart Hospital to Canberra’s Arboretum. Working with the artistic skills within our team or collaborating with visual artists, we design, plan and install large scale creative pieces for public buildings.

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Work
See all +

Spring Bay Mill

Creating a fun, bright, and flexible graphic system for Lady Gowrie Child Care.

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Lady Gowrie

Creating a fun, bright, and flexible graphic system for Lady Gowrie Child Care.

+ more
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Lady Gowrie

Creating a fun, bright, and flexible graphic system for Lady Gowrie Child Care.

+ more
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How we do it
Discover

As much about the project, context and client as possible. We look for insights and review previous projects to help define the best approach.

Define

Our approach to thedesign brief, the tone anddirection for the project,and what a successfuloutcome will look like.

Create

Turning ideas into reality, we test, visualize and iterate many options to establish the most successful. Feedback from our customers helps us refine our designs for the next stage.

Realise

This is where we make it happen. Final decisions are made, production is underway and we ensure everything is finished down to the last detail.

Evaluate

In collaboration with our client, we evaluate the project outcome and measure how successful it’s been. We celebrate the project by writing case studies and entering awards.

Project starts
Discover
Define
Create
Realise
Evaluate
Time
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Creative brainwave activity
Robustness of work over time
Who we are

Designers, entrepreneurs, engineers, musicians, thinkers and writers. Our shared values influence the work that we do and the impact we hope to achieve.
Kate

Founder & Head of Design

Founder & Head of Design
Kate Owen
Concept creation / Strategic communication design / Brand identity

Growing up on a farm, on the spectacular north-west coast of Tasmania, Kate had plenty of opportunity to develop a creative imagination.

As Design Director and original co-founder, Kate leads our creative direction and drives innovation.

A strong voice for the design industry she has had a long-standing involvement with the Australian Graphic Design Association (AGDA) and is a member of Interpretation Australia and the Society of Experiential Graphic Design.

Kate is passionate about the creative industries, nurturing young designers and helping to grow opportunities for Tasmanian business through design and branding.

Qualification
  • B. Environmental Design, University of Tasmania
  • B. Architecture (Hons), University of Tasmania
+ email me
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Dan

Head of Strategy

Head of Strategy
Daniel Zika
Project management / Brand strategy / Business management

Hailing from Melbourne with Czech and Ukrainian heritage, Daniel’s creative career has spanned photography, film-making, acting and lighting design.

He spent several years as Production Manager for one of Tasmania’s leading arts festivals Ten Days on the Island where he developed hands-on skills in leading creative ideas into business vision.

As a director of Futago he combines his passion and expertise in both design and business to guide clients through strategic thinking toward their goals. The perfect balance of creative and practical he forms the bridge between possibility and feasibility on every project.

Qualification
  • Leadership 21, Melbourne Business School
  • Mt Eliza Executive Education
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Aldous

Designer

Designer
Aldous Kelly
Illustration / Environmental design & signage / Layout

Our resident Kiwi, Aldous joined Futago as the latest step in his colourful (literally!) career.

A talented illustrator and environmental designer, Aldous can take on almost any design job, thinking outside the box and delivering engaging results for our clients.

Aldous is a quiet achiever outside the studio too, having showcased his construction prowess in our new studio space, as well as performing as a guitarist for many rowdy punk bands over the years.

Aldous loves guitars, noise music, drawing and all things thoughtfully designed.

Qualification
  • Bachelor of Fine Arts, UTAS
  • PrintNZ – Graphic Design apprenticeship
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Tang

Designer

Designer
Manhou Tang
Illustration / Animation / Web & digital design

(Once) A maths, physics and wing-chun ace, Tang gave up the dream of being an alien-fighting astrophysicist for a career in design.

Born in Guangzhou, Tang came to Tasmania in 2016 with his wife and their dog to catch a breath from the hectic lifestyle of Shanghai and has fallen in love with the Tassie pace life.

With a background in mobile game design, illustration and industrial design, Tang brings a valuable combination of artistic fair and technical know-how to his range of design skills.

Qualification
  • B. Industrial Design, Jiangnan University, China M.
  • Information Technology and Systems, UTAS
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Brodi

Designer

Designer
Broden Balsley-Polley
Logo design / Branding / Layout

Wisely taking the advice from his mother to turn his creative spirit to something practical, Brodie studied graphic design and was awarded Student of the Year at the Dieman Awards in 2018.

He spent some time in the military after graduating but was drawn back to his love of design and joined the Futago team in 2022.

A born and bred Tasmanian with a broad interest in art, architecture, craftsmanship and contemporary culture, Brodie’s keen eye for detail and delightfully easy going nature make him a valuable part of any project.

Qualification
  • Diploma of graphic design, TasTAFE
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Salve

Studio Administrator

Studio Administrator
Salve Reina
Bookkeeping / Administration

Salve Reina, a spirited dreamer from the Philippines, relocated from her vibrant hometown to the breathtaking landscapes of Tasmania to pursue her Australian dream. In her free time, she immerses herself in Tasmania's natural beauty, exploring its stunning scenery. A passionate cook, Salve experiments with diverse cuisines, often blending traditional Filipino dishes with local ingredients, and delights in discovering new restaurants to celebrate creativity and culture with each meal.

Professionally, she works as a Bookkeeper and Studio Administrator, where she integrates her financial expertise with a love for creative support. Recently earning a Master of Professional Accounting, Salve is committed to continuous learning and skill development, confidently navigating the intricate demands of finance and administration through her diverse educational background.

Qualification
  • Master of Professional Accounting
  • Graduate Certificate in Business Studies
  • Diploma and Advanced Diploma in Leadership and Management
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