Ten Days on the Island 2023
oRGANISATION
Brand Identity
Brand identity fit for Tasmania’s original arts festival.
Outcome
4
more countries reached
50%
sales growth
Acknowlegements
2022 saw us become the inaugural Design Partner of Ten Days on the Island. Working alongside Head of Marketing Carolyn Watson-Paul and Artistic Director Lindy Hume we created collateral within existing festival framework, that had been created for the beginning of Lindy’s term. We brought fresh eyes, analysing what the strongest elements were (font) and eliminating the unnecessary visual distractions.
Lindy’s vision was brought to life through a bespoke work created by Milan Milojevic. Milan’s work captured key content from the artistic direction of the festival; a mythical octopus and Tasmanian creatures.
We weaved graphic elements and key information in Milan’s artwork, making it truly seamless and a beautiful canvas. It came to life in animation for the program launch and on social and digital application. Our team was able to support Ten Days in the lead-up to the festival with short-notice requests and deliver across mediums; event signage, sizzle reel, press and digital ads, t-shirts, flyers and of course the program.
Original art by
Milan Milojevic
Team
Daniel Zika
Kate Owen
Manhou Tang
Broden Balsley-Polley