A vision to establish a farm-based cooking school, where guests could discover the simple pleasure of gathering and preparing food as close to its source as possible, has been a wonderful success for Sevérine Demanet and Rodney Dunn.

Relocating from Sydney in 2007, the pair set about transforming a 19th century schoolhouse at Lachlan into Tasmania’s first hands-on farm cooking school. The Agrarian Kitchen opened in late 2008, and quickly developed a reputation for providing a unique paddock-to-plate cooking experience.

We were thrilled to have the opportunity to work with Severine and Rodney as they developed their business – and their dream – through the planning stages, to the launch and beyond.

The Agrarian Kitchen is built on the philosophy of connecting the kitchen with the land, so it was important for us to create a visual identity that embodied this.

The logo design reflects the rustic simplicity of the farm, and the photography features beautiful, earthy images that show the hands on experience visitors are seeking.

We opted for a natural colour palette, and where possible use material in its raw state – uncoated paper and steel forming key elements of the identity.

The Agrarian Kitchen’s brand and identity has a timeless and authentic style that carries across signage, collateral, aprons, folders and publications.

The look and feel is synonymous with the values of the cooking school and we were proud to have our work on this project recognised for design excellence at the 2010 prestigious National AGDA Awards.