CLIENT: Arts Tasmania

PROJECT: Smart Map

BRIEF: arts@work commissioned Futago to develop an identity and website for their new art map tool. Appealing to potential visitors to Tasmania, the website uses Google maps to showcase a curated selection of quality art destinations across the state, allowing you to customise and print your own itinerary. The identity was designed to allude to transport and directional signage, with a wrap around logo that references the experience of the journey around our island. Clean communication graphics were implemented to ensure ease of navigation.
Visit website at www.smartmaptas.com.au